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Whenever you buy from us you have the benefit of our “No Quibble” money back guarantee,
which starts on the day you receive your items. If for any reason you are not completely
satisfied with your jewellery, just complete the returns form enclosed, with your
items, and send them back to us for a full refund.
Steve Bennett (our founder) first started his retailing business in 1989 with an
aim to offer customers the very best value for money. When his brother John joined
in 1994, the company began to flourish and by 1998 the Financial Times had reported
that the company was the fastest growing, privately owned company in the UK. In
2004 Gems became the first jeweller to broadcast on television. Steve’s wife Sarah
is now heading up the UK design team, which has given Steve the opportunity to travel
the world hunting for gemstones.
Every item you find on this website is in our vault and ready to ship.
However as we don’t mass produce jewellery, the average number of pieces per design on this website is very low. Therefore when you see a piece of jewellery you like be sure to purchase it, as soon as you can, before they all go.
However as we don’t mass produce jewellery, the average number of pieces per design on this website is very low. Therefore when you see a piece of jewellery you like be sure to purchase it, as soon as you can, before they all go.
For just £4.95 you can add as many pieces of jewellery as you like to your basket
and we’ll send it to you via a next day delivery service.
However - we don’t pack your parcel till the day after you have ordered it, so that you can continue to add to your one order throughout the day, plus we don’t we don’t make our warehouse team work over the weekend. Therefore as an example, if you order on a Tuesday, we will pack your item on the Wednesday and you’ll receive it on the Thursday.
However - we don’t pack your parcel till the day after you have ordered it, so that you can continue to add to your one order throughout the day, plus we don’t we don’t make our warehouse team work over the weekend. Therefore as an example, if you order on a Tuesday, we will pack your item on the Wednesday and you’ll receive it on the Thursday.
If you ever find anyone else selling a GENUINE coloured gemstone at a price better
than you paid from us, we will investigate and if another jeweller has outsmarted
us, or out manoeuvred us, we will happily provide you with a credit for the difference.
There are three reasons why we believe nobody can come close to offering the value we do for ethically sourced genuine gemstone jewellery.
1) We often source our coloured gemstones direct from the mines. This might sound obvious, but sometimes coloured gemstones are traded up to nine times before they reach the consumer, each separate step dramatically increases the price.
2) We not only rigorously control our quality, but our costs of manufacturing and distribution too!
3) Most jewellery sold on the high street has to cover the cost of expensive rents and rates. Therefore big retailers need big profits to cover their big costs.
There are three reasons why we believe nobody can come close to offering the value we do for ethically sourced genuine gemstone jewellery.
1) We often source our coloured gemstones direct from the mines. This might sound obvious, but sometimes coloured gemstones are traded up to nine times before they reach the consumer, each separate step dramatically increases the price.
2) We not only rigorously control our quality, but our costs of manufacturing and distribution too!
3) Most jewellery sold on the high street has to cover the cost of expensive rents and rates. Therefore big retailers need big profits to cover their big costs.
We want to share with you our passion for genuine gemstones and in doing so benefit the communities where they are unearthed. To do this we would also like to share with you the secret of large jewellery corporations that sell simulated gemstones for huge profits. Pliny The Elder the great historian wrote in 77AD that "indeed there is no more lucrative fraud against society", two thousand years later and sadly this situation is escalating out of control!
Today with modern technology jewellery can easily be made with glass and synthetic ‘gemstones’ that have been manufactured or even grown in a laboratory. This mass production process can often make pretty jewellery, however the product has little intrinsic value with most of what you pay going into profits, marketing and advertising.
You see to be classed as a gemstone an item must be durable, beautiful and above all rare. Whilst man-made look-a-likes might posses the first two attributes, as they can be manufactured in any quantity means that they simply can not be rare! Therefore only an item created by nature can legitimately be classed as a gemstone.
Whether by chance or by design, nature has hidden most of her natural treasures in some of the remotest corners of the world. Gem exploring and extraction, not only provides an income to these indigenous remote communities, but also a real sense of hope for the future. Wherever possible, we work directly with gemstone mining communities to ensure that they are engaged sustainably and fairly. Coupled with our on the ground support to improve education and healthcare in gemstone communities, this means that you can be confident your purchase from us will make a difference. Our goal is to ensure that we always “Responsibly Transfer the Ownership of Natures Most Precious Treasures”.
Our mission is to re-educate the world, to teach people the real difference and the true beauty that separates an authentic gemstone from a man-made look-a-like. We need to undo all of the confusion bought about by marketing campaigns of look-a-like items. We need to re-educate that genuine gemstones set in precious metals have intrinsic value; that only genuine gemstones are surrounded by myths and legends and that the only luxury goods you can own that are truly individual are jewellery pieces that have been set with genuine gems.
We believe that the rarity and individuality of gemstones should be treasured over man-made, mass-produced conformity and we hope that as you learn more about the magic of gemstones and the communities that help bring them to us, you will share our passion.
Why Fake it? Be individual, be authentic – insist on genuine gemstones.
Today with modern technology jewellery can easily be made with glass and synthetic ‘gemstones’ that have been manufactured or even grown in a laboratory. This mass production process can often make pretty jewellery, however the product has little intrinsic value with most of what you pay going into profits, marketing and advertising.
You see to be classed as a gemstone an item must be durable, beautiful and above all rare. Whilst man-made look-a-likes might posses the first two attributes, as they can be manufactured in any quantity means that they simply can not be rare! Therefore only an item created by nature can legitimately be classed as a gemstone.
Whether by chance or by design, nature has hidden most of her natural treasures in some of the remotest corners of the world. Gem exploring and extraction, not only provides an income to these indigenous remote communities, but also a real sense of hope for the future. Wherever possible, we work directly with gemstone mining communities to ensure that they are engaged sustainably and fairly. Coupled with our on the ground support to improve education and healthcare in gemstone communities, this means that you can be confident your purchase from us will make a difference. Our goal is to ensure that we always “Responsibly Transfer the Ownership of Natures Most Precious Treasures”.
Our mission is to re-educate the world, to teach people the real difference and the true beauty that separates an authentic gemstone from a man-made look-a-like. We need to undo all of the confusion bought about by marketing campaigns of look-a-like items. We need to re-educate that genuine gemstones set in precious metals have intrinsic value; that only genuine gemstones are surrounded by myths and legends and that the only luxury goods you can own that are truly individual are jewellery pieces that have been set with genuine gems.
We believe that the rarity and individuality of gemstones should be treasured over man-made, mass-produced conformity and we hope that as you learn more about the magic of gemstones and the communities that help bring them to us, you will share our passion.
Why Fake it? Be individual, be authentic – insist on genuine gemstones.
