Our Story

Our Story

We are a family owned jeweller that specialises in creating exquisite fine jewellery with gemstones uncovered from some of the remotest locations on earth.

By working primarily with small-scale artisanal miners, controlling the delicate art of cutting and polishing the gems and then creating breath-taking designs and collections which we sell direct to the consumer and trade alike, we offer our clients a unique opportunity to own genuine gemstone jewellery at a value which is as rare to find as the gemstones themselves.

Steve Bennett feels blessed to be joined by family in business. His wife Sarah coordinates and advises the designers across the companies various brands. Their brother John Bennett oversees the UK and Indian operations, whilst his wife Paula runs the Jewellery Maker division.


Steve Bennett




Sarah Bennett


John Bennett




Steve has spent over 20 years running his own companies. He has been quoted in the press as the “king of customer services”. Steve says “I got an addiction for gemstones in 2003 and then launched Gems TV in 2004, ever since I have been fascinated by gemstones”. Gems TV was in-fact the first dedicated jewellery channel in Europe and in 2006 it floated on the Singapore Stock Exchange. The company did not flourish under corporate ownership and Steve bought back the company in June of 2010. By making coloured gemstone jewellery affordable and by creating exquisite designs, the company has provided pieces to over 350,000 customers. In his spare time Steve is a Guardian of the Birmingham Assay Office and also sits on the Ethical Mining and Fair Trade Committee run by the ICA.

To contact Steve, email steve@gems.tv



Sarah spent much of her early years in the music industry and at the age of 16 was signed to Arista Records. As well as a successful solo career Sarah also provided the backing vocals on Peter Andre first number one hit. After having her first child (she now has four) Sarah became a clothes designer and since then found her true passion as a jewellery designer. “I started studying jewellery design back in 2004 and finally put pencil to paper in earnest in 2007. I found that my experience in designing clothing gave me an interesting perspective for my jewellery and as I spend a lot of my time in Switzerland, I have little trouble in keeping abreast of the what’s hot in the fine jewellery market.”

To contact Sarah, email sarah@gems.tv




John was Managing Director of the family's ‘Software Warehouse’ business, which had over 600 employees in 2000 when it was sold to Argos. Today John takes care of the day to day running of the business, allowing Steve and Sarah to fully focus on creating the company’s jewellery. John says “My aim is to make our services irresistible. I don’t want to just make customers happy, I want to delight them! I have a great team and it’s a privilege to work with such friendly people.”

To contact John, email john@gems.tv